Beer Bike — The Reese’s Peanut Butter Cup of Cycling
Does anyone remember the old Reese’s Peanut Butter Cups commercial where someone eating while carrying chocolate collides with someone else eating peanut butter?
How could a half century of anything named Beer Bike be a bad thing?
Started on a whim by three students in 1957, Rice’s cycling and chugging competition has grown into a well-organized event that marks its 50th annual running today. The competition is now such an integral part of Rice’s social scene that university promoters talk it up on campus tours and alumni flock back to witness it each spring. Its name may still raise eyebrows outside the university’s neatly manicured walls. But students say Beer Bike now is more about camaraderie than heavy drinking and has little in common with the alcohol-fueled traditions of other schools.
h/t: Houstonian blogger TBIFOC
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