Holy Unibet Uniform Intellectual Property Rights Litigation, Batman!
I had a serious case of deja vu when I saw the new uniforms on the controversial Unibet.com cyclists:
Oh, wait, that’s not them.
Unibet’s win made a strong statement after their inclusion in the race was threatened earlier this week. Just before the race, organizers granted permission for Unibet to take the start, but only under the condition that the ProTour team not display the Unibet.com name of their lead sponsor. French law prohibits advertising of foreign lottery and betting institutions. Unibet accepted the decision and raced in neutral jerseys with large question marks replacing their sponsor’s name. The team’s lawyer said the advertising ban violated European law.
Of course, the best question-mark wearer was the original Riddler, Frank Gorshin, who seems to be willing to tell the judges that he’ll personally perform the doping tests on team Unibet.com.
Additional discussion over on VeloNews and at their article Hunt takes first race of European season; Hamilton finishes in field.
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The ‘controversy’ ensures that Unibet received way more publicity than they otherwise might have.