I know what you are asking, because I asked the same question. Why would I want to shop at an online bicycle store that sells only cycling apparel. Thats right, no bikes, no helmets, no pedals, no wheels, no…. well nothing but cycling clothes.
You want to go to Indie Bike because they have a huge selection for both men and women. They carry the top brands such as Giordana, Castelli, Louis Garneau , Assos, and more. And the prices are good also. So I took some time the other day and browsed, placed an order. The website is simple and easy to navigate. The shopping cart is great, and was one of the best I have encountered. I received my order quickly and with a couple of cool stickers as an added surprise.