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Greenville, SC—H3O Partners, a strategic marketing and branding firm has formed a strategic partnership with Hincapie Sportswear, a leading manufacturer and marketer of distinctive clothing for the performance cyclist. George Hincapie is a partner in both firms, so the new partnership effectively links H3O’s brand with a premium consumer Brand. The investment is consistent with the Company’s philosophy of providing its clients and partners with a long term value perspective, focusing on building marketing and branding opportunities that are consistent with the highest level of quality and ethics.

“George Hincapie and Hincapie Sportswear are very important investments for us,” said Scott Hirshorn, Managing Partner, H3O. “We want to link H3O with the two in the minds of consumers, to help them understand the true value of the brands. We believe there is enormous value in sponsoring and investing in cycling infrastructure right now, and this is part of our strategic process to assist with maximizing our clients’ brand potential.”

Visitors to www.H3OPartners.com will find company information as well as a prominent link directing them to www.Hincapie.com, where they can browse an online catalogue or find a dealer near them. Fans can also access behind-the-scenes features on www.GeorgeHincapie.com, giving them unprecedented access to one of the world’s greatest cyclists. Hincapie will share candid insights and images from France via his blog, iPhoto of the day and exclusive video interviews. Additionally, visitors can view Hincapie’s Polar CS600 performance data collected throughout each stage of the Tour.

In addition to sponsoring Garmin Chipotle, H3Osports makes strategic investments in the long term infrastructure, promotion and expansion of sport properties, including sports franchises, media and marketing, event broadcasting and real estate. This long term strategy is designed to help its clients maximize their value in the market.