Ritchey-Sponsored Alessandro Ballan and Damiano Cunego Dominate World Road Championship with First and Second Place Finishes
Recent gold medalist, Nicole Cooke, also snags first place finish
while riding Ritchey components
SAN CARLOS, Calif. - Oct. 7, 2008 - Ritchey Design components shined during the World Road Championships held in Varese, Italy (September 22-28, 2008) when Ritchey-sponsored riders Alessandro Ballan and Damiano Cunego, both of Italy, took first and second place in the elite men’s category.
Nicole Cooke of Great Britain, also a Ritchey-sponsored rider, took first place in the women’s elite category.
Under nearly ideal racing weather conditions, each of the professional riders rode using the company’s World Championship Series (WCS) 4Axis O/S stems. Ballan and Cunego were separated by three seconds (6:37:30 and 6:37:33), using Ritchey’s alloy WCS Logic and WCS Classic road handlebars, respectively, while Cooke raced for a 3:42:11 finish using the Ritchey Carbon Superlogic Evolution handlebar.
“The World Road Championship course is challenging, with climbs as steep as 11 percent in some places. You can bet the majority of the forces on those bikes were centralized in the cockpit - testing the strength and durability of our products,” said Steve Parke, general manager and vice president of marketing for Ritchey. “We couldn’t be more proud of our riders and the trust they put in Ritchey products. When it counts the most, the quality of our product speaks for itself.”
In addition to the wins at the World Championships, Ritchey components were also a part of 25-year old Cooke’s Olympic gold medal finish, won just six weeks ago in Beijing.
Ritchey-sponsored athletes benefit from the Ritchey Fit Logic philosophy and its wide range of “cockpit” components (handlebars, stems and seatposts) that help riders custom fit their bikes for a more efficient and comfortable ride.

Categories: Press-Releases, World Road Championships
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