3T is joining forces with Bike Pure to support clean riding.

Bike Pure is a ‘philosophy for a new era of cycle sport’. The aim is for supporters of clean riding to ‘opt in’ with a visible symbol of their commitment to ride drug-free.

3T is making a new front cap for the ARX stem in the Bike Pure color – an intense blue (100% cyan). The custom front cap, exclusive to Bike Pure supporters, bears the 3T logo and can be retrofitted to all 3T ARX stems. The 3T logo will also go on the planned jersey, which should be available to purchase soon.

Bike Pure has had thousands of enthusiastic enquiries at its website. Among the young pros who’ve signed up to support it are Irish champion Dan Martin and Cameron Meyer of Garmin-Slipstream, and Philip Deignan, Dan Lloyd and Dan Fleeman of Cervélo TestTeam.

The Bike Pure 3T front cap will be available to purchase from the 3T’s online store soon.

3T are suppliers to the Garmin-Slipstream, Cérvelo and Milram professional teams.