Bicycle .net :: Bike Pure & 3T Join Forces And Promote Clean Cycling

Bike Pure & 3T Join Forces And Promote Clean Cycling

By editor on June 14th, 2009

Bike Pure, the positive cycling campaign group, got terrific reinforcement to it’s mission this week. The organization joined forces with one of the most progressive, innovative manufactures in the cycle industry 3T.

3T, although founded nearly 60 years ago hasn’t got stuck with tradition, but after a major program of investment to its technical R+D in 2007, it is now one of the worlds most advancement platforms for cycle component design.

This forward looking philosophy of 3T meshed perfectly with Bike Pure ambitions for cycling, and will now work together through positive action to promote clean cycle sport.

Over 13,000 cyclists in 70 countries have joined the independent, non-profit organization Bike Pure. Each cyclist from the Grand Tour riding professional to novice beginner, displays the blue symbols of bike pure to show solidarity and trust for cycling’s heroes of the present and the future. Now supporters can sport a visible badge of their commitment: the 3T ARX ‘Bike Pure’ stem.

The 3T blue stem cap bears the 3T logo in the intense blue of Bike Pure and can be retrofitted to all ARX stems. Among the young pros who have signed up to support Bike Pure and will race with the stem are Irish champion Dan Martin and Cameron Meyer of Garmin-Slipstream, and Kirsten Wild, Philip Deignan, Dan Lloyd and Dan Fleeman of Cervélo TestTeam.

Riders signing up to the Bike Pure ‘Honor Code’ promise to race clean, without performance enhancing drugs, and bring in a new era of cycle sport. It is an ethos, which has hit a chord with the global cycling community who want riders and performances they can trust.

3T boss René Wiertz added: ‘Bike Pure is a great cause for cycling, and we’re proud they’ve invited us to make a contribution. The front cap of the stem is only a small thing but for sure it will get noticed.’
The stem is available for purchase now at www.thenew3T.com (ALL BikePure’s income goes directly to supporting bike racing)

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