Farnese Vini, the Italian wine and olive oil manufacture has become the new co-sponsor of the ProTour team Lampre for the 2010 season.

They are no stranger to pro cycling having been the co-sponsor of the Professional Continental team LPR Brakes. With the team dissolving at the end of the 2009 season, they decided to up their sponsorship and go ProTour team.

“Adding our brand to a ProTour team such as Lampre is the best means to promote the image of our company, which exports its products to 67 countries,” said Farnese Vini owner Valentino Sciotti. “Cycling has a extensive marketing reach that only few other sports can provide.”

The team will have Damiano Cunego and Alessandro Petacchi as the team leaders. With Petacchi joining Lampre from the LPR Brakes team, as well as Lorenzo Bernucci, Alessandro Spezialetti and Daniele Pietropolli. Neo pro Diego Ulissi.

Leaving for other teams are; Alessandro Ballan, Marzio Bruseghin and Mauro Santambrogio.