High Road’s HTC-Columbia and Shimano Continue Partnership

San Luis Obispo, CA, and Nunspeet, the Netherlands, September 23rd, 2010 – High Road Sports and Shimano will continue as Global Development Partners for the next three years, extending a long and successful working relationship.

Shimano and its partner brand PRO supply High Road’s men and women on Team HTC-Columbia with industry leading products including the revolutionary DURA-ACE with Di2 shifting system, Shimano wheel sets and continually advanced bars and stems by PRO.

“This is a brilliant partnership that has produced great results both in athletic success and superior products,” says Team Owner Bob Stapleton. “The Di2 is what every serious athlete or enthusiast wants and we’re proud to work with Shimano to further develop this product as well as the DURA-ACE wheels and the full line of superior PRO products including bars and stems.”

Shimano Europe’s Sports Marketing Manager Hennie Stamsnijder comments: “We are proud to continue our sponsoring of the leading team in the world. This is a team that has changed the cycling scene and the results show that they have chosen the right path. We are looking forward to our continued partnership and count on many more victories in the coming years.”