Completely Reinventing the Cycling Computer

Boca Raton, FL (June 23, 2010) – Velocomp LLP, makers of the iBike® line of power meters, today announced the iBike DashTM. The iBike Dash revolutionizes the possibilities of a bike computer, expands the potential of a power meter, and re-imagines the capabilities of the iPhone and iPod Touch.

The completely wireless iBike Dash unites the iPhone (3G/3GS/4) or iPod Touch with the iBike Phone BoothTM and the iBike® app, creating a truly transformational device.

How it Works
The “smart” Phone Booth case houses patented electronics that interact with the iPhone or iPod Touch to send cycling signals to the iBike app; through the iBike app that information is translated into an astounding display that completely reinvents the cycling experience.

All of the elements working together transform a cyclist’s iPhone or iPod Touch into the iBike Dash — the ultimate cycling computer, or the iBike Dash+Power – the most amazing power meter you’ve ever experienced

“The revolutionary iBike Dash makes use of the full computer functionality of the iPhone or iPod Touch to deliver a truly amazing cycling dashboard at a cyclist’s fingertips – a virtual co-pilot, navigator, and black box all in one,” remarks John Hamann, CEO, Velocomp

Unique Features and Functionality includes:

· User-customizable touch control screens display cycling information in color and includes unique graphics and animation.

· iPhone’s GPS, map, and weather capabilities operate seamlessly with the iDash, greatly enhancing the rider’s experience.

· Easy-to-follow, on-screen instructions and links to instructional videos have replaced the need for instruction manuals.

· Advances in electronics have done away with the need for calibration.

· Pre-loaded with 50 power-based workouts (iBike Dash+Power) and HR zone workouts (iBike Dash cycling computer).

· Seamlessly take or make hands-free calls (using your iPhone and BlueTooth headset) whenever you’d like and ride data collection won’t get interrupted.

Patented Electronics and Superior Engineering includes:

· iBike Dash+Power adds iBike’s patented power measurement circuitry and technology—no special hubs, wheels or cranks are required.

· iBike Dash Phone Booth provides rain and shock protection in a weather-sealed enclosed casing and anti-glare cover that keep the iPhone/iPod Touch dry while allowing full use (with or without cycling gloves) of all touch screen features.

· A rechargeable and replaceable spare battery can be housed inside the Phone Booth to extend the operating time of your iPhone/iPod Touch.

· The iBike Dash is compatible with all ANT+ speed, cadence and HR sensors.

Pricing

The iBike Dash comes in two versions:

• iBike Dash Cycling Computer – $299 MSRP

– Includes Phone Booth, mount, wireless speed sensor, iBike app, iBike software for Mac/PC

• iBike Dash Power meter – $849 MSRP

– Includes Phone Booth with power, mount, wireless speed, cadence, and HR sensors, spare battery and charger, iBike app, iBike software for Mac/PC

“iBike Dash creates an entirely new category of interactive cycling devices that will enhance the cycling experience and provide a much more intimate, intuitive and fun way than ever before.”

The iBike Dash begins shipping in late summer 2010.