GRAND RAPIDS, Mich., November 30, 2011 – The top ranked continental team, BISSELL Pro Cycling, reaches a new level in 2012 by teaming up with the premier cycling components manufacturer, Campagnolo. BISSELL will be racing with the Campagnolo Record 11 speed groupset and will also have the opportunity to experience their new EPS shifting group throughout the season.

“Everyone at Campagnolo is very excited to be partnering with the BISSELL Pro Cycling Team for the coming years,” said Tom Kattus, general manager, Campagnolo North America. “Campagnolo is steeped in racing tradition and working with the No. 1 ranked team in the NRC is consistent with our commitment to supporting bicycle racing on a global basis. We look forward to working with Glen Mitchell (BPC Team Manager) and the team here in North America as they defend their No.1 ranking and reach for new heights.”

The exceptional components will be paired with the equally outstanding race bike, the Pinarello Dogma 2. The newly re-designed Dogma 2 will be stiffer, lighter and more aerodynamic. The Team is proud to race and train on Easton cycling wheels. Known as the composite experts, Easton’s broad range of wheels offer industry-leading aerodynamics, durability and speed. The Easton wheels will again be fitted with Vredestein’s Tricomp racing tubulars for their low rolling resistance and maximum grip.

BISSELL also welcomes SRM to its family of sponsors and looks forward to the use of SRM’s new Campagnolo-based power meter. Amy Creed of SRM said, “SRM is excited to debut its newest offering, the SRM Campagnolo PowerMeter to the North American professional racing scene through BISSELL Pro Cycling Team in 2012.” Capping off the team’s top equipment will be Speedplay’s Zero pedal systems and Fizik’s high performance saddles.

Giordana will continue to style and manufacture BISSELL’s cycling apparel and accessories, while Merrell will again fill the team’s after-sport apparel needs. Bell Sports will provide the team with the top-of-the-line performance helmets, exclusively–the Bell Volt for road racing and the Bell Javelin for time trials. The team will be suited with DMT shoes on a Speedplay approved sole which provides a perfectly flat platform on a compatible 4-bolt pedal system. BISSELL will continue to depend on 1st Endurance for its sports nutrition with its full line of performance and endurance products.

BISSELL mechanics are pleased to welcome the support of two new sponsors, Finish Line and Feedback Sports. Finish Line will provide the team with a full line of bicycle care products including lubes, degreasers, and cleaners. Feedback Sports will supply bicycle work stands and portable storage stands. Stuffitts will also join sponsors as a provider of portable drying systems for helmets, shoes and bags.

The BISSELL Pro Cycling Team continues to have the financial support of companies from the West Michigan business community led by title sponsor BISSELL Homecare, Inc. BISSELL continues its long established history in the sport of cycling which began in 2003 with the sponsorship of the US Postal Team. BISSELL’s innovative and high-performance brand partners with the sport to demonstrate the company’s commitment to health and wellness both inside and outside the home.

The team continues to have the support of Advantage Benefits Group. ABG CEO, Bob Hughes, has been one of the foremost supporters of cycling in the Midwest. Hughes’ involvement began in the early 2000s with the ABG-Endeavor Team and his dedication to up-and-coming cyclists continues today with a new development team, BISSELL-ABG-NUVO.

Returning as a sponsor for 2012 after two years out of the sport is Emerald Spas, a leader in the home spa industry. Additionally, the BISSELL Pro Cycling Team is honored to have the continuing support of EmploymentGroup. The Michigan- based company partners with local and global Fortune 500 companies to provide staffing solutions and business services.

“EmploymentGroup became involved with the team when BISSELL took over the title sponsorship to partner with great companies like BISSELL and Advantage Benefits to promote the great sport of cycling”, said Mark Lancaster, CEO, EmploymentGroup. “It fits with our company vision of ‘Delivering Success’ and the team certainly did that by winning the NRC team title in 2011.”

2012 Team Sponsors:

BISSELL Homecare Inc
Advantage Benefits Group
EmploymentGroup
Emerald Spa

Frame, Pinarello Dogma 2
Time Trial Frame, Pinarello Graal
Components, Campagnolo Record 11spd
Wheels, Easton EC90, SLX, SL, Aero, TT90
Power Meter, SRM
Saddles, Fi’zi:k
Pedals, Speedplay Zero
Bars/Stem, MOst
Tires, Vredestein
Clothing, Giordana
Shoes, DMT
Helmets, BELL
Trainers, Blackburn
Pump & Accessories, BlackBurn
Nutrition, First Endurance
Cleaning/Lubricants, Finishline
Stands/Racks, Feedback Sports
Drying system, Stuffitts
Vehicle Racks, Yakima
Casual Clothing, Merrell
Foot Fitness Performance Center
K-Edge Cycling Solutions
Speed Merchants
Echelon Cycle & Multisport