Livestrong Charity Drops Armstrong’s Name

AUSTIN, Texas, Nov 12, 2012 (AFP) – Lance Armstrong’s cancer battling
charity took another step to dissociate itself from the disgraced former
cycling champ by dropping his name from its title.

The Lance Armstrong Foundation will now be officially known as the
Livestrong Foundation, in the latest move by the charity to separate itself
from its founder.

The American was recently stripped of his seven Tour de France titles after
the US Anti-doping Agency disclosed evidence he and his cycling teammates used
performance-enhancing drugs.

The name change was approved by the Texas Secretary of State on October 30,
said Katherine McLane, a spokeswoman for the Foundation.

Last week Armstrong resigned from the Foundation’s board of directors. He
had previously stepped down as chairman.

McLane said she doesn’t think the move will diminish the Livestrong brand,
which they have spent years building up, in part, by raising money for cancer
survivor programs.

The name change is not a dramatic shift for the foundation, which had been
commonly known for years as Livestrong — a moniker it had placed on its
popular yellow wristbands as well as t-shirts and other retail products.

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