Team Sky is delighted to announce fi’zi:k as their new official saddle supplier for the 2012 season.

fi’zi:k – which is the phonetic spelling of the word physique – is the most popular saddle brand in the professional peloton and Team Sky will be one of six WorldTour teams to use their range in 2012.

The Italian company has come a long way since its launch 16 years ago but its mission has remained the same – to improve the riding experience of every cyclist – and that objective fits perfectly with Team Sky’s scientific and innovative approach.

Team Sky’s riders will choose from fi’zi:k’s classic Arione, Antares, Aliante and the new Kurve range as they embark upon their third season on the road.

Team Sky’s Team Principal Dave Brailsford said:

“Everyone at Team Sky is delighted to have formed this new and exciting partnership with fi’zi:k.

“We are constantly looking for improvements in our bid to become the world’s number one cycling team and having fi’zi:k on board will help us try and achieve that.

“Their products are right up there with the best in the business and our feedback will help ensure they stay at the very forefront of the market.

“Many of our riders have used their products with other teams, and are all looking forward to benefitting from them again.”

fi’zi:k’s Global Sport Marketing Manager Gabriele Benedetti said:

“Our ideals at fi’zi:k match perfectly with those at Team Sky so this new partnership is a natural result of that shared vision.

“We are both targeting the very highest goals and having achieved this partnership there is no doubt 2012 will be a great year.”