LOS ANGELES (December 20, 2012) – AEG, presenter of the Amgen Tour of California professional road cycling race, has unveiled the official race jersey and uniform partner for 2013, Champion System. Champion System is a worldwide leader in custom technical apparel, with distinctive and stylish garments worn by Olympians, National and World Champions, and recreational athletes of all levels. The custom race jerseys will be awarded to the race leaders in various categories throughout the eight-day competition from May 12 – 19, 2013.
This is the first time the Amgen Tour of California has had an exclusive clothing partner, an opportunity Scott Kaylin, President of Champion System is excited about. “Being involved with the Amgen Tour of California is an extreme honor for all of us at Champion System,” said Kaylin. “As a notable leader in the custom technical apparel industry, having an epic platform such as the Amgen Tour of California to showcase our refined products is a stage that is unmatched in USA cycling. Our diverse product offering includes the highest grade of technical garments for performance use. With the support of the Amgen Tour of California and their desire to take the product offerings to a new level, we have developed a technical casual line that truly represents the limitless capabilities of Champion System as a company. We look forward to a strong and successful partnership with the Amgen Tour of California.”
Furthermore, for the first time ever, in conjunction with Amgen Tour of California merchandise, there will be a co-branded tech apparel line due out in the spring. Each item is made of high-quality fabrics including performance short and long sleeve tops, casual pants, tech polos, mechanic shirts, jackets and windgards.
“The Amgen Tour of California is excited to welcome Champion System aboard to America’s Greatest Race,” said Kristin Bachochin executive director of the Amgen Tour of California and senior vice president of AEG Sports. “Our fans will be thrilled this year as our sports and tech apparel have never looked so good.”
“We are looking forward to this partnership with Champion System which allows us to offer cycling fans a selection of Official Performance Products we have been unable to capitalize on in the past,” said Sean Ryan, Vice President of AEG Merchandise. “We have already received positive feedback on the new Limited Edition Commemorative Jersey & 2013 Leader Jerseys that are currently selling online amgentourofcaliforniastore.com. The rollout of additional items over the next few months will present the greatest product line we have brought to market for the Amgen Tour of California.”
The 2013 Amgen Tour of California is set to cover approximately 750 miles throughout California from May 12 – 19, 2013. Fans can get their hands on the custom-designed jerseys, sold exclusively at AmgenTourofCaliforniaStore.com. For more information about the Amgen Tour of California, please visit www.AmgenTourofCalifornia.com.