Belkin Pro Cycling Team’s riders will keep racing in Bell Helmets. The team and the American helmet manufacturer signed a new two-year contract that runs through 2015.
“We’re thrilled to continue wearing Bell Helmets for the upcoming season and through 2015,” said Richard Plugge, general manager of the Belkin Pro Cycling Team. “Bell’s protection and performance is unmatched in professional cycling, and we know that with them we are getting the absolute best.”
From road racing to motocross and BMX, Bell Helmets has been the choice of professionals for nearly 60 years. The company’s desire is to build the safest and most technologically advanced products for any rider racing on two wheels.
Since its involvement in professional cycling as sponsor in the 1980s, Bell Helmets has maintained a leading role as a helmet manufacturer. The Belkin Pro Cycling Team will help it continue to do so. It will give its advice for Bell’s next generations of road and time trial specific helmets.
Best riders with Bell
Jessica Klodnicki, executive vice president and general manager of Bell and Blackburn Brands, welcomes and values the continued collaboration with the Belkin Pro Cycling Team. “We’re excited to extend the partnership through 2015 and build upon Bell’s heritage as a staple in road racing,” she said. “The team became a dominant force in its inaugural season, and we look forward to seeing the best riders in the peloton win with Bell.”