Schiphol-Rijk, The Netherlands – 17th June 2014 – By the end of 2014 Belkin will exit Pro Cycling as the title sponsor of the Belkin Pro Cycling Team. Belkin entered into cycling last year with the aim to increase brand awareness and subsequently sales revenue. While initial brand awareness results increased for the Belkin brand throughout Europe, the company strategy is to be more globally focused for all of the Belkin International brands: Belkin, WeMo and Linksys.
Going forward Belkin International will focus its marketing investment and resources into exciting areas of innovation and leadership such as the Internet of Things, Networking and Digital ecosystem categories. Belkin would like to thank and pay tribute to the cycling community for the warm welcome and the support that has been extended to our brand over the last 12 months. Belkin will always have the highest of regards for the Team and will actively support them throughout the remainder of the season in their search for a new sponsor.