UCI Chief Brian Cookson Touts On-Board Cycle Cameras


PARIS, April 09, 2014 (AFP) – International Cycling Union (UCI) president
Brian Cookson said he is mulling over the idea of installing cameras on
professional racers’ bicycles to bring fans closer to their heroes.

Already, Belgian broadcaster Sporza have experimented with dashboard
cameras in certain team vehicles at Gent-Wevelgem and Sunday’s Tour of
Flanders with great success.

It is one of the few recent cycling innovations to have received almost
universal approval, capturing the emotions of the sports directors and team
officials at key moments in the races, as well as hearing first hand some of
the orders barked out at riders.

Now Cookson wants to extend that trial to putting cameras on bikes looking
at a rider’s face during a race.

“We need to embrace innovation and sell our sport,” said Cookson in a UCI

“How do you progress and embrace innovation in order to make the spectator
and viewer feel even more engaged?

“We will look at technology such as cameras on bikes and in team cars to
see how they can be used to enhance the viewer experience.

“Imagine being able to share the view of Chris Froome as he rode up Mount
Ventoux or came up the Champs-Elysees to win last summer’s Tour de France.

“And why stop at cameras — what about having microphones on bikes or
sharing rider data on screen.”

Such innovations have worked well in sports like rugby, where the referee
has a microphone and television spectators can hear his exchanges with
players, or Formula One where broadcasters can tune into radio contact between
teams and their drivers.