Belkin To Exit Pro Cycling After 2014 Season

Schiphol-Rijk, The Netherlands - 17th June 2014 - By the end of 2014 Belkin will exit Pro Cycling as the title sponsor of the Belkin Pro Cycling Team. Belkin entered into cycling last year with the aim to increase brand awareness and subsequently sales revenue. While initial brand awareness results increased for the Belkin brand throughout Europe, the company strategy is to be more globally … [Read more...]