Belkin To Exit Pro Cycling After 2014 Season

Schiphol-Rijk, The Netherlands - 17th June 2014 - By the end of 2014 Belkin will exit Pro Cycling as the title sponsor of the Belkin Pro Cycling Team. Belkin entered into cycling last year with the aim to increase brand awareness and subsequently sales revenue. While initial brand awareness results increased for the Belkin brand throughout Europe, the company strategy is to be more globally … [Read more...]

Theo Bos Wins World Ports Classic

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Theo Bos claimed the overall victory in the World Ports Classic today. The Dutchman of the Belkin Pro Cycling TEAM placed second in the bunch sprint in Rotterdam, behind Ramon Sinkeldam of Giant-Shimano, and took the leaders jersey from André Greipel (Lotto-Belisol). The German triumphed in yesterday’s stage finishing in Antwerp, but wasn’t able to get in the mix today. Bos also won the … [Read more...]

Team Belkin At The Tour of California

Team Belkin aims to please sponsor at home in the Tour of California The Belkin Pro Cycling TEAM wants to make its presence felt in the Amgen Tour of California, a home race for the team as Belkin’s headquarters is located in the state. Laurens ten Dam will lead the team in the US stage race. “This is the Tour de France of the United States and we would like to make our sponsor proud,” … [Read more...]

Kelderman and Kruijswijk Spearhead Team Belkin in the Giro

The Belkin Pro Cycling TEAM will start the Giro d'Italia in Belfast on Friday, May 9, with two captains. Wilco Kelderman and Steven Kruijswijk lead the team in the 97th edition of the race. “We hope to finish in the top ten of the general classification with Wilco and Steven,” said Sports Director Frans Maassen. “They have been on a three-week altitude training camp in Tenerife and were … [Read more...]

Theo Bos Gets Hat Trick At Tour of Langkawi

Belkin Pro Cycling TEAM's plan was spot on again today in Malaysia's Tour de Langkawi. After five of the six riders worked, Theo Bos finished the job with a sprint win in Marang. In the 202-kilometre eighth stage, the Dutchman took his third victory of the race. Andrea Guardini (Astana) and Kenny van Hummel (Androni Giocattoli-Venezuela) finished second and third. After Rick Flens reeled in … [Read more...]

Team Belkin and De Jonge Renner Join Forces In 2014

The Belkin Pro Cycling Team will join forces with continental team, De Jonge Renner (DJR) in 2014. The elite/espoirs group based in Oosterhout, The Netherlands, will be the team’s official youth squad for the next season. "De Jonge Renner is known as one of the best amateur teams of the Netherlands," said team Belkin's managing director Richard Plugge. "By equipping the team and passing on … [Read more...]

Belkin Pro Cycling Team To Ride Bianchi Bicycles

belkin pro cycling logo

The Belkin Pro Cycling Team riders will race on Bianchi bikes next season. The Dutch WorldTour team attracted the Italian cycling brand as its new technical sponsor and official partner for the 2014 and 2015 seasons, with an option to extend. "Bianchi is one of the best known bike brands in the world and part of the legacy of cycling, building its future on the knowledge of its incredible … [Read more...]

Laurens ten Dam Earns New Contract At Belkin Pro Cycling Team

The Belkin Pro Cycling Team is very pleased to announce that it has extended its contract with Laurens ten Dam for two more years, though 2015. The team is confident in the Tour de France's number 13. "In the last couple of years Laurens has proven he's a strong Grand Tour rider," explained Sports Director Nico Verhoeven. He also referred to the 2012 Vuelta a España, where Ten Dam finished … [Read more...]

Blanco Has Become Belkin Pro Cycling Team

Belkin Pro Cycling Team

Two and a half year Belkin title sponsorship agreement begins for the 100th Tour de France The Blanco Pro Cycling Team announced that it has signed an agreement with Belkin, creator of people-inspired technology products. Renamed the Belkin Pro Cycling Team, the team will begin competing under its new name and logo at the 2013 Tour de France. Chet Pipkin (founder and CEO) “Cycling relies … [Read more...]