ULTIMATE CYCLING EVENT SPRINGS FORTH AGAIN IN SAN DIEGO

BWR 2013 Logo

SPY Happily Rallies Stars of Cycling to Grueling, Hilly 125-Mile Charity Event & Celebration CARLSBAD, Calif.—San Diego-based innovative eyewear brand SPY®—known for its happy irreverence—is back with the second edition of their unique and extremely challenging Spring Classic cycling event, the SPY Belgian Waffle Ride (BWR). In true Flemish fashion, the BWR will feature moules-frites, … [Read more...]

BWR RECAP (A View From the Front)

Written by: Michael Marckx (SPY’s President, CEO and Belgian Hardman) BEFORE The SPY Belgian Waffle Ride ended-up being moved to April 15 from March 25 for a variety of reasons. The date change ended-up being to the advantage of the event and most participants, as March 25 was fraught with terrible winds and downpours later in the day, which would have made the already extremely … [Read more...]