Gatorade proud to be the fuel behind Team Sky’s success again in 2012 and beyond

Gatorade is proud to be fuelling Team Sky as its Official Nutrition Partner for the third successive year. In 2012, Team Sky will use products from the G Series Pro range, launched to the UK in November, as well as Gatorlyte products. Specific fuelling products have been developed in collaboration with Team Sky’s Head of Nutrition, Nigel Mitchell. Additionally, for 2012, Team Sky’s … [Read more...]

Yoo Hoo, the best sports drink you never thought of…

Dear Yoo Hoo - scratch that -  Dr. Pepper Snapple company: Once in a while one gets a great idea, and if they're smart and enterprising, they find some way to make a buck off of it.  Other times they simply "gift" the idea to the world for whatever altruistic reasons or perhaps because they're too lazy too chase a buck, or perhaps they want to avoid a higher tax bracket. … [Read more...]