Professional Cycling’s Lead Character Joins Forces with Leaders in Technical Eyewear CARLSBAD, Calif.—SPY® is happy to announce the signing of world-class professional pedal pusher Dave Zabriskie—cycling’s enigmatic and eccentric time trial hammer-ist and purveyor of DZnuts—to its burgeoning Performance athlete roster. Nicknamed Captain America for his patriotic-styled … [Read more...]
Bicycle Blog: The Hell of the North (County)
April 20, 2013 By Leave a Comment
Pace Line Picayune by Bryan Boyhan Last Sunday was the Spy Belgian Waffle Ride. It hadn’t really occurred to me how hellish this event would really be until it started closing in on me ten days in advance, when the nasty emails starting coming in. Spy president, Michael Marckx, wanted everyone to be fully aware of the rigors of the course. So everyday he sent out a PSA that described, in … [Read more...]
One Arm Willie Stewart To Take On SPY Belgium Waffle Ride
March 23, 2013 By Leave a Comment
Stewart to Cycle as Ambassador of Benefiting Charity—the Challenged Athletes Foundation® CARLSBAD, Calif.—San Diego-based innovative eyewear brand SPY®—known for its happy irreverence—announced today that Challenged Athletes Foundation® (CAF) ambassador and extreme athlete “One Arm” Willie Stewart will be racing in the upcoming SPY Belgian Waffle Ride (BWR) on April 7, 2013. … [Read more...]
SPY Announces One Big Happy Lens Family
December 11, 2012 By Leave a Comment
Exclusive SPY Breakthrough Lens Technology Gets Framed CARLSBAD, Calif.—SPY Inc. (OTCBB: XSPY) today unveiled the highly anticipated Happy Lens™ family—an array of sunglass styles featuring SPY’s game changing lens technology that not only improves vision and performance, but helps harmonize mind and mood alike. Whether you dig vintage-inspired frames or classic wraps, you’ll be … [Read more...]
SPY EXPANDS LIMITED EDITION COLLECTION TO BENEFIT KEEP A BREAST FOUNDATION
October 17, 2012 By Leave a Comment
CARLSBAD, Calif.—Showing continued support for breast cancer awareness, SPY and Keep A Breast Foundation have partnered once more on two sunglass collaborations—the SPY + Keep A Breast Helm and SPY + Keep A Breast Screw—in addition to the SPY + Keep A Breast Zed™ snow goggle and Whip™ MX goggle. “The crew at Keep A Breast are innovators when it comes to incorporating … [Read more...]
SPY’s Controversial Billboard is Happily Replaced
September 12, 2012 By Leave a Comment
How billboard puts smiles on faces CARLSBAD, Calif.—SPY’s controversial Encinitas, CA billboard was replaced today by a new message in order to continue on with its Happy Lens™ campaign. Last week, SPY's billboard—which said "Happy to Sit on Your Face"—was taken down after a few complaints about its double entendre. It now reads "Happiness is Coming…" and it hit the Encinitas … [Read more...]
SPY Happy Lens™ Takes Lens Technology to a Higher State of Consciousness
September 6, 2012 By Leave a Comment
CARLSBAD, Calif.—SPY Inc. (OTCBB: XSPY) today unveiled new lens technology that not only improves vision and performance, but is also designed to invigorate mind and mood alike. The SPY Happy Lens™ technology was born of SPY’s desire to help improve concentration, refresh and improve the quality of everyday experience—making people “happier”—while at the same … [Read more...]
SPY Optic SCREW Sunglasses
September 1, 2012 By Leave a Comment
There is no shortage of sunglasses manufacturers trying to convince the cycling community that their version is the best, the lightest, the coolest, etc. And there is that one company (who we all know, but will be left un-named) whose very proficient marketing machine puts out high quality, high cost glasses which appear to dominate the market. That is until now. SPY Optic is going to change … [Read more...]