Santos Tour Down Under kicks off SRAM RED’s World Tour campaign SRAM’s powerful RED-equipped ProTeams enter 2012 a potential threat to win every race, including Classics, Grand Tours, one week stage races, World Championships, as well as the upcoming London Olympics. SRAM’s componentry remains the lightest, most ergonomic, and most efficient in the world, and will begins its seventh year … [Read more...]
SRAM To Drive The Omega Pharma-Quick-Step Team
January 6, 2012 By Leave a Comment
Belgian team to ride SRAM® RED components, Zipp® wheels and Quarq® power meters The Omega Pharma®-Quick-Step® Cycling Team has long been a Classics powerhouse with one of the most formidable palmares in cycling. Their roster includes eventual legends Tom Boonen (BEL), Sylvain Chavanel (FRA), and Zdenek Stybar (CZE), and has most recently added the strength of World Time Trial Champion Tony … [Read more...]
SRAM Tour of the Gila added to 2012 UCI America Tour
December 14, 2011 By Leave a Comment
Colorado Springs, Colo. (Dec. 13, 2011) — USA Cycling is pleased to announce that the Union Cycliste Internationale (UCI) approved the addition of the SRAM Tour of the Gila located in Silver City, N.M. to the UCI America Tour calendar as a category 2.2 race. The race, slated for May 2-6, 2012, will serve as a strong lead up for many teams participating in the 2012 Amgen Tour of California, … [Read more...]
Making The Leap With Team Tibco And SRAM
September 17, 2011 By Leave a Comment
In five years, both Team TIBCO and SRAM have evolved and grown together into international forces. Five years ago about this time, Linda Jackson and Brooke Miller traveled to Interbike in Las Vegas with the goal of bolstering the nascent Team TIBCO program, hoping to set it on the path to growth toward becoming one of the top squads in the world. It was ambitious, but then, this was … [Read more...]
SRAM Gold Rusch Tour Stops at Beti Bike Bash
May 25, 2011 By Leave a Comment
Rebecca Rusch and other SRAM athletes give fans a chance to pre-ride the course with the pros Ketchum, ID – May 25, 2011 – Rebecca Rusch, the two-time Leadville Trail 100 Women's Champ and three-time 24 Hour Solo Mountain Biking World Champion, is making her next stop on the SRAM Gold Rusch Tour at the Beti Bike Bash in Lakewood, CO on June 11-12, 2011. Rebecca and SRAM female athletes … [Read more...]
SRAM Returns As Neutral Race Support At Tour of California
May 14, 2011 By Leave a Comment
For a second year, SRAM returns to provide world class, Neutral Race Support (NRS) to the Amgen Tour of California‘s 19 professional teams, campaigning the 8 stages over 1290 Kilometers of this year‘s race course. Fueled by official program partners Zipp (wheels), Specialized (bicycle frames & tires) and Speedplay (pedals), the SRAM NRS technicians will shadow the pelotons every break … [Read more...]
SRAM and Quarq Announce Merger
May 5, 2011 By Leave a Comment
US powermeter company becomes newest member of the SRAM family SRAM is pleased to announce the acquisition of Quarq Technology, Inc. Over the last several years Quarq has become recognized as a leader and innovator in the design and manufacture of power meters, measurement devices and related accessories for the bicycle industry. The acquisition by SRAM marks a milestone for both the SRAM … [Read more...]
SRAM Powers Eight Pro Teams, And More
February 19, 2011 By Leave a Comment
SRAM ProTeams - 2011: Team Garmin-Cerve?loTM (USA): The newly formed Garmin-Cerve?lo cycling team is a juggernaut of talent featuring Tyler Farrar (US), Thor Hushovd (NOR), Heinrich Haussler (AUS), David Millar (GBR), Christian Vandevelde (USA), and Ryder Hesjedal (CAN) with a goal to be the best team in the world and will ride the world’s best componentry in 2011. Frame: … [Read more...]
SRAM To Sponsor Garmin-Cervelo In 2011 Team
January 28, 2011 By Leave a Comment
Team Garmin-Cerve?lo not only boasts an incredible rider line-up which includes Farrar (US), Hushovd (NO), Haussler (AU), Millar (UK), Vande Velde (US), Zabriskie (US), Hammond (UK), and Hesjedal (CA), but they’ve also chosen the componentry that most recently won Paris-Rou- baix, the Tour of Flanders and the Road World Championships: SRAM RED. The team’s Cerve?lo S3’s will be fully … [Read more...]
Powerhouse Liquigas-Cannondale Team Steps Up To DoubleTap
January 25, 2011 By Leave a Comment
Team Liquigas-Cannondale was the most successful Grand Tour team of 2010, taking victories in the Giro d'Italia and the Vuelta a España. The formula for the team will not change in 2011, again aiming at the top steps of podiums with champions Ivan Basso (ITA) and Vincenzo Nibali (ITA). Most notably, the Italian-based team will ride the world's lightest, fastest and most efficient mechanical … [Read more...]